Let’s fight racism…
Posted January 25, 2012on:
…by focusing on race.
I can’t speak for everyone of course, but I think that’s my issue with the DASO poster below. Ok, there’s also the fact that they are unnecessarily naked, but…yea.
There was once this TV ad for that train – think it’s called shosholoza meyl – and it had this black chick and this white guy and they met on the train and by the end of the train ride they were…uhm…a little too familiar, if you catch my drift. That ad, in my opinion, said what this poster was trying to say, without actually saying so. It sent the same message without having to say it, and without having the focus be on race. Yes, they were of different racial backgrounds, and yes I noticed the interracial-ness, but that wasn’t the focus. Of course they weren’t advertising interracial dating but a train, so it was a different situation. (wait, am i saying the DA is advertising interracial dating?)
Focusing on someone race can never stamp out racism, I think. At the end of the day, because the poster is ABOUT race, whe you look at the poster you see a BLACK girl and a WHITE guy, not just a couple.
I don’t know how they could have made it better – I’m not in advertising, I’m not a graphic designer – just sharing what I felt/saw concerning the poster.